JP Selects Acquires The Gilt For Eco-Friendly Fashion, LovingEco For $1M

JP Selects, an online marketplace for selling sustainable and ethical brands has acquired LovingEco, a flash sales site for eco-friendly fashion and natural beauty products for $1 million. LovingEco, which was founded by Justine Lassoff and Melinda Moore, features daily sales on discounted eco-friendly, natural items. Similar to OneKingsLane and Gilt, LovingEco features 'tastemaker pics,' where celebrities and environmental experts curate their favorite products from the sales. The site also features a V-Wall for the community to share their donations and eco-friendly content.

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