Is A Home Based Business Newsletter Difficult To Publish? | Info ...

May 31st, 2012 Tags: 4 Steps, Advertise, Advertising Opportunities, Auto Responder, Auto Responders, Benefit, business opportunities, Customize, Direct Mail, Email Auto, Free E Book, Frequent Schedule, home based business, home business newsletter, home-based business newsletter, Internet marketing, Money, People, Reason, Splash Landing, Subscribers
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You can go back many years and discover those who have published a home business newsletter. In the old days of direct mail this was a well known method to sell advertising and advertise business opportunities.

The reason for publishing a home business newsletter has not changed that much these days. The main difference is in how it?s published.

Publishing a home based business newsletter can be as simple as setting up an email auto responder, getting subscribers, putting together content to send out on a frequent schedule, and monetizing it to make money.

Let me analyze these 4 steps.

1. Auto responder. This is an automated way to send email. A couple of the most used auto responders include Get Response and Aweber.

Your cost is likely to run around $20 per month. It does not require any specialized expertise to learn how to use these.

You can set your newsletter to go out at a pre-specified date. The benefit to doing this is you can make use of your auto responder to routinely go out which helps you be consistent in executing it. In addition you won?t ever skip a scheduled date.

You can customize your newsletter to appear exactly how you would like it to look. For marketing reasons this may include adding the header from your website to the newsletter itself. You may also wish to add a picture of your self.

2. Getting subscribers. This really is just like every other form of Internet marketing. You have to post a link where individuals can sign up in as many ways as possible on the web.

You see this done all of the time with landing pages or as they?re sometimes called, splash pages. Effective splash landing pages are simple yet alluring.

People should want to subscribe to your newsletter based on whatever you tell them on the landing page. Generally this includes a tempting giveaway such as a free e book, or information they might not find somewhere else online.

A good way to get subscribers to your newsletter is to advertise in other people?s home-based business newsletters. This is usually a target market of individuals who already are searching for information about home based businesses, which means you are getting to the right market.

3. Content. This should actually be a lot of fun for you since you get to use timely information that individuals have an interest in reading.

If you do not like to write you can still build a very helpful home based business newsletter. One strategy is to go to online article directory sites and find articles that you can republish.

This is truly a mutually beneficial situation. You get helpful content for your newsletter, and the author of the article will get more coverage for their article than they will be getting when it is strictly within the article directory.

4. Making money. Exactly what is the best way to make money from your newsletter?

Many home-based business owners will advertise their business opportunity to their subscribers. You can also sell products relevant to the niche your online business is in.

An excellent place to get products is to become an affiliate with a few of the big affiliate networks. These would include ClickBank, Commission Junction, and Amazon.

Another thing you can do is sell advertising to other Internet marketers. You can do this by selling ad space in the newsletter itself. You can also offer email solo ads which you distribute to your list for a small fee.

Established home-based business newsletters are generating their publishers a full-time income on the web today. Some of these have been around for over 10 years and have a very loyal reader base.

People want to advertise in these types of newsletters. Some day your home based business newsletter might reach this position itself. Publish it on a regular basis and relish the satisfaction of helping people and making money while doing so!

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